Guides & Playbooks
Practical frameworks, playbooks, and templates built for B2B marketing and revenue teams. Download any guide free.
The B2B Demand Generation Playbook
A complete operating model covering ICP definition, channel strategy, content framework, and measurement. Built for B2B teams running full-funnel programmes.
B2B PPC Strategy Playbook
Campaign architecture, keyword intent matrices, and bidding frameworks designed for long-cycle B2B sales. Covers Google and Microsoft Ads.
LinkedIn Ads Playbook for B2B
Targeting matrices, campaign structure, ad formats, and a 90-day optimisation schedule for B2B LinkedIn campaigns.
SEO Playbook for B2B SaaS
Keyword tier framework, content architecture templates, and a competitor displacement guide for B2B SaaS organic growth.
B2B Marketing Automation Playbook
Workflow templates, lead scoring models, and platform selection guidance for complex B2B sales cycles.
B2B Retargeting Playbook
Audience segmentation, creative sequencing, and attribution frameworks for multi-stakeholder B2B nurture programmes.
B2B Paid Media Budget Planner
Channel allocation framework, testing budget model, and quarterly review template for B2B paid media planning.
B2B TAM Analysis Workbook
Bottom-up TAM calculator, ICP scoring template, and GTM implications framework for B2B market sizing.
Technical SEO Audit Checklist for B2B
Prioritised audit framework, Core Web Vitals guide, and schema implementation reference for B2B technical SEO.