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B2B Growth Partner

Your pipeline deserves a bespoke growth engine

Harmonic runs four B2B disciplines as one system — paid search, paid social, attribution modelling, and conversion rate optimisation — architected around your ICP, your sales cycle, and your revenue goals.

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Capture · Paid Search
Create · Paid Social
Convert · UX & CRO
Measure · Attribution
Purchase · Close
Revenue
↑ ROI
Pipeline Returns
↓ CAC
Acquisition Cost
↑ Velocity
Deal Speed
Pipeline Velocity
Accelerating
Qualified Pipeline
Compounding
Google Ads Certified
Search, Display & Shopping
Multi-Touch Attribution
Full-funnel visibility
Conversion Optimisation
Research-led A/B testing
AI-Ready Strategies
AEO & GEO optimised
Our Philosophy

There is no "one-size-fits-all" in B2B. Your ICP is unique. Your buying committee is complex. Your sales cycle has its own rhythm. So why would your marketing programme be anything other than bespoke?

Harmonic builds marketing engines — not campaigns — designed around your total addressable market, your buyer personas, and the way your prospects actually discover, evaluate, and purchase. Four disciplines, one system: capture demand, create it, convert it, and prove where every pound of pipeline came from.

ICP & keyword intent mapping
Multi-touch attribution dashboard
Landing page experiment board
B2B Services

Four disciplines. One growth system.

Four disciplines run as one system: capture demand, create it, convert it, and prove where every pound of pipeline came from. Built for complex B2B sales cycles and multi-stakeholder buying committees.

Paid Search

High-intent keyword capture across Google and Microsoft Ads. Campaigns built around buying stage, ICP fit, and pipeline contribution — not vanity clicks or CPL benchmarks.

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Paid Social

LinkedIn-led paid social that reaches your buying committee by job title, seniority, and industry — with Meta, X, and Reddit deployed where your audience actually is.

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Attribution Modelling

Multi-touch attribution, pipeline reporting, and CRM architecture that connect every pound of spend to revenue — so budget decisions rest on evidence, not opinion.

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UX & Conversion Rate Optimisation

Conversion research, UX audits, landing page optimisation, and A/B testing that turn the traffic you already pay for into more qualified pipeline.

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How We Work

Architected for your business, not a template

Whether you're a £1M startup or a £100M enterprise, we design a marketing programme around your stage, your market, and your goals.

We start with your revenue model — not a services menu.

Every engagement begins with deep discovery: your TAM, your ICP, your buyer personas, your competitive landscape, and your sales process. We map the entire buyer journey before recommending a single channel.

Then we build a bespoke programme that combines the right mix of paid search, paid social, and conversion optimisation — instrumented with attribution modelling from day one, so you know exactly what's driving pipeline.

Growth-Stage & SMB

Capture Engine

Efficient, high-intent demand capture for earlier-stage businesses. Google and Microsoft Ads plus conversion-focused landing pages — built to generate qualified pipeline within tight budgets.

Mid-Market & Scale-Up

Pipeline Accelerator

Paid search and LinkedIn campaigns run as one programme, with structured A/B testing on every landing experience and attribution that shows which half is working — aligned to your buying committee.

Enterprise

Revenue Orchestration

Multi-market paid media orchestration, account-level personalisation of landing experiences, and full attribution architecture across your CRM, MAP, and CDP — every channel accountable to revenue.

The Harmonic Pledge

Built on accountability,
not empty decks

Six commitments that shape how we work, what we deliver, and how we measure it — from day one.

Structured Onboarding Sprint

A defined 30-day onboarding process covering ICP definition, buyer journey mapping, tech stack integration, and baseline measurement — before any campaign activates.

Revenue Attribution

Full transparency on what drives results. Multi-touch attribution from first touch to closed-won, reported in your language — not agency jargon.

No Lock-In Contracts

Month-to-month available on every service. We retain clients through results, not legal obligations.

Live Performance Dashboard

Shared real-time access to a reporting dashboard that connects your CRM, MAP, and paid channels. Pipeline visibility without waiting for a monthly update.

Certified & Current

Google, Microsoft, HubSpot, and LinkedIn certified. Continuously trained on the latest platforms, AI tools, and algorithm changes.

Senior Strategists Only

Your account is led by experienced B2B marketers. No account managers relaying messages — direct access to the team doing the work.

The B2B Landscape

The market has changed.
Has your marketing?

Industry benchmarks that show why bespoke, intent-driven B2B marketing outperforms spray-and-pray.

94%
Of B2B buyers use LLMs during their purchase journey
Source: 6sense, 2025
70%
Of buyer research is done before a sales rep is contacted
Source: 6sense
87%
Higher ROI when paid media and conversion optimisation run as one programme
Source: industry benchmark studies
131%
More likely to purchase when content is rated "extremely influential"
Source: Demand Gen Report
AI-Ready B2B Marketing

Your buyers are using AI to evaluate you. Are you ready?

94% of B2B buyers now use LLMs during their purchasing journey. Your brand needs to appear in AI-generated recommendations, not just traditional search results. Harmonic builds strategies for both worlds.

Answer Engine Optimisation

Structured, entity-rich content designed to be cited by ChatGPT, Gemini, Perplexity, and emerging AI platforms.

Generative Engine Optimisation

Machine-readable schemas, citation signals, and fact-dense content that AI search engines can extract and reference.

Buyer Enablement Content

Self-serve resources that let buying committees evaluate, compare, and build business cases without waiting for sales.

AI-Enhanced Campaigns

Predictive lead scoring, dynamic creative testing, intent signal analysis, and campaign optimisation powered by AI with human oversight.

Common Questions

Honest answers for B2B leaders

We know choosing a growth partner is high-stakes. Here's what we'd want to know if the roles were reversed.

You're a new agency — can you handle enterprise complexity?

Harmonic is new. Our team isn't. We bring years of B2B experience across paid media, conversion optimisation, and marketing measurement — and we're structured to handle complex, multi-stakeholder programmes from day one.

Why only four services?

Because they compound. Paid search captures demand, paid social creates it, CRO converts more of both, and attribution proves what worked. Doing four things properly beats doing nine things adequately — and every engagement benefits from all four working together.

What's your approach to attribution?

We implement multi-touch attribution from day one, connecting your CRM, MAP, and ad platforms so you can see which channels, content, and campaigns actually create and accelerate pipeline.

Do you work with our existing tech stack?

Yes. We're platform-agnostic and work across HubSpot, Salesforce, Marketo, Pardot, and major CDPs. We integrate with your stack, not replace it.

Your pipeline won't build itself.
Let's architect it together.

Book a no-obligation strategy call. We'll map your current GTM motion, identify the highest-impact opportunities, and show you what a bespoke growth engine looks like for your business.

Book Your Strategy Call

No commitment required • Structured onboarding included • Response within 24 hours